Shelila has always had a passion for creating new designs in the apparel industry. In 2012, she was inspired by her daughters, Kennedy and Riley, to create dance bags for ballet class. Her girls are so into dance and take multiple classes each week. One day they asked her to make them a bag to carry their dance wear and gear. This is when Shelila looked to her past skills. Overnight she had the inspiration to make the bag that looked like a ballet costume using a tutu. Sewing them herself, the bags were darling and useful gifts for her girls. She hoped they would like them and that would be the end of it.
But that wasn't the end of it. When her girls brought their cute ballet bags to class all the other ballerinas had to have them too. Shelila had no plans to start a business with the bags, but when she did some research and found out nothing else like it existed, things changed.
Shelila filed a patent that covered all sizes of the bag which she named Culver Cutie, using their last name and her nickname for the girls.
Shelila then decided to grow. She reached out to buyers and got wholesale orders. Demand was so high that she had to find a manufacturer. She was adept at merchandising and she did some research online for marketing her one of a kind product. This dedication took her to new heights.
She found a contest being run for entrepreneurs on a morning show web site and submitted her idea. It got picked up. The TV segment featured Shelila's bag with Tory Johnson of Spark & Hustle who hosts flash sales on ABC New York and Good Morning America. Culver Cutie was featured three times and sales skyrocketed.
Culver Cutie bags have been featured on NBC, ABC, and Hallmark Channel. Now these unique and adorable bags can be found in boutiques across the country and consumers world-wide have purchased these trendy bags directly from the Culver Cutie website!
So, what does her day look like now that she is running her own business? Shelila spends a lot of her time on promotion and getting to know editors of magazines, TV producers, and websites. She also attends women's entrepreneur's conferences, where she meets other women who have their own businesses.
And what do her girls think? "They love to tell their friends that their mom designs dance bags." The girls even give Shelila ideas for new styles.
"And I owe it all to them. I never would have started this venture if they hadn't asked me to make bags for them."
For more information about Culver Cutie, please email us at firstname.lastname@example.org